"Pyramid Press have been our preferred printer for a number of
Design Agency Client
years now. Both ourselves and our clients are very impressed with
the quality of the printed material they produce and the superior
level of service they provide"
"Pyramid Press have been our preferred printer for a number of
Design Agency Client
years now. Both ourselves and our clients are very impressed with
the quality of the printed material they produce and the superior
level of service they provide"
Jas will embark on 150+ run raising vital funds for The Nomad Trust. The Nomad Trust is a registered charity, which provides welfare services in the City of Lincoln for those who are homeless or otherwise in need. The Nomad Trust upholds the worth and dignity of all individuals and asserts that everyone should have the basic essentials of life, not least companionship. Starting on 1st Feb 2014, with the Rauceby Ripper, Jas will compete in 15 events throughout 2014 aiming to raise over £1,500. The events include
Other events will be added once the organisers have confirmed dates. We are inviting people to join him on any of these events. For more information, visit our blog at www.pyramidpress.co.uk/blog or Pyramid Press’ Facebook page www.facebook.com/pyramidpress.co.uk.
Please donate at our Just Giving Page https://mydonate.bt.com/fundraisers/jassandhu1
New research into consumers’ attitudes to print marketing has revealed that 79% of consumers act on direct mail immediately. Titled ‘From Letterbox to Inbox 2013’, the study found that consumers regarded direct mail and other printed communications as being essential to their overall experience of brands.
Among the conclusion of the print-tracking study was the fact that 10% more consumers visited a brand’s website in response to direct mail rather than an email. Also, half those surveyed said they had retained printed items, with 17% saying they did so regularly.
Respondents also highlighted the essential role direct mail plays within their lives as consumers, with 56% saying they found print marketing to be the ‘most trustworthy’ of media channels.
“People continue to value direct mail and printed communications from brands, finding it offers qualities not found in other comms and is an essential part of the overall brand experience” explains Rachel Aldighieri, Director of Communications and Insights at the DMA. “Many people today could easily choose to conduct their lives entirely online, but they don’t. For brands to market effectively in a truly connected world, they must fully recognise the role that print comms play, and will continue to play for many years to come”
Source: Print Power, Issue 6, Autumn 2013. Pg 5.
